Inspired by a cosmetic product from the 1920s, our best-selling Cake Mascara will revolutionize your eye makeup ritual. Once used in the early days of cinema, this swoon-worthy formulation didn’t even smudge under the hot lights of film sets!

Our beloved Black Cake Mascara -1920 is the cleanest form of mascara on the market. Made especially for sensitive eyes, the water-activated formula doesn't harbor or grow bacteria as it dries fully after each use. Made from a natural wax that blends effortlessly with your skin and lashes, Black Cake Mascara -1920 doesn’t flake, peel, or clump. Our long-lasting and water-resistant formula gives you dark, defined lashes that last all day.

Lasting longer than a dozen tubes of regular mascara, this low-waste product comes in a recyclable tin that can also be refilled once empty. Plus, our unique formula also works as an eyeliner or eyebrow fill. Try our Mascara Brush Set – sold separately – for even more effortless application.

• Long-lasting and water-resistant
• Reusable or recyclable vintage makeup tin
• Brush applicator included
• 3-in-1 use as mascara, eyeliner, or eyebrow fill
• Meticulously formulated for sensitive eyes, safe for lash extensions

Cruelty-free ‖ Paraben-free ‖ Gluten-free ‖ Mineral-Oil free ‖ Vegan ‖ Sustainably Made in California

Classic Elegance. Modern Beauty.